Privacy Policy

This policy explains how we collect, use and look after your personal information when you use our website, make an enquiry or place an order.

1. Who controls your information

Fire Flair Direct Limited, trading as Fire Flair Direct, is the controller of personal information collected through its website and in connection with enquiries and orders. Contact info@fireflairdirect.co.uk or write to us at 92 Botley Road, North Baddesley, Southampton, SO52 9DU.

2. Information we collect

Depending on how you use our website, we may collect names, contact details, delivery and billing addresses, order details, correspondence, and technical information necessary to operate and protect the website. Payments are handled by our payment provider; we should not receive or store full card details.

3. Why we use it

We use information to respond to enquiries, process orders and payments, arrange delivery, handle returns and warranty issues, keep business records, prevent fraud and comply with legal obligations. Depending on the activity, our lawful basis may be performance of a contract, compliance with legal obligations, legitimate interests or consent. Marketing messages will be sent only where permitted by applicable rules.

4. Sharing and retention

We may share necessary information with payment providers, suppliers, couriers, website hosts, IT support and professional advisers. We retain information only as long as needed for the relevant purpose and applicable legal obligations.

5. Your rights

Individuals may have rights to access, correct, erase or restrict use of personal information, object to certain processing, and withdraw consent where applicable. Requests can be sent to info@fireflairdirect.co.uk. You may complain to the UK Information Commissioner’s Office (ICO).